{"id":16970,"date":"2022-07-27T10:00:00","date_gmt":"2022-07-27T08:00:00","guid":{"rendered":"https:\/\/parm.com\/business-intelligence-in-marketing\/"},"modified":"2026-03-02T16:07:45","modified_gmt":"2026-03-02T15:07:45","slug":"business-intelligence-in-marketing-4","status":"publish","type":"post","link":"https:\/\/new-site.parm.com\/fr\/business-intelligence-in-marketing-4\/","title":{"rendered":"La Business Intelligence dans le marketing"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Prendre des d\u00e9cisions marketing bas\u00e9es sur l&rsquo;intuition est d\u00e9sormais r\u00e9volu. Nous avons depuis longtemps analys\u00e9 les donn\u00e9es clients, les visites de sites web ou de m\u00e9dias sociaux et les taux d&rsquo;ouverture des newsletters. Mais pour tirer le meilleur parti de ces donn\u00e9es et en obtenir des informations encore plus pr\u00e9cieuses, vous avez besoin de la Business intelligence. Lisez pourquoi dans l&rsquo;article d&rsquo;aujourd&rsquo;hui de Parm AG.<\/p>\n","protected":false},"author":1,"featured_media":14450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[704,582],"tags":[62,63,90,76,966,272],"class_list":["post-16970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bi-fr","category-francais","tag-bi","tag-business-intelligence","tag-datenkompetenz","tag-datenkultur","tag-lintelligence-marketing","tag-marketing-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Business Intelligence dans le marketing | Parm AG<\/title>\n<meta name=\"description\" content=\"Analysez les donn\u00e9es marketing et obtenez des informations pr\u00e9cieuses pour vos d\u00e9cisions gr\u00e2ce \u00e0 la Business intelligence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/new-site.parm.com\/fr\/business-intelligence-in-marketing-4\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Business Intelligence dans le marketing\" \/>\n<meta property=\"og:description\" content=\"Prendre des d\u00e9cisions marketing bas\u00e9es sur l&#039;intuition est d\u00e9sormais r\u00e9volu. 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