{"id":6399,"date":"2022-06-01T10:25:41","date_gmt":"2022-06-01T08:25:41","guid":{"rendered":"https:\/\/parm.com\/?p=6399"},"modified":"2026-03-02T16:07:24","modified_gmt":"2026-03-02T15:07:24","slug":"data-driven-sales","status":"publish","type":"post","link":"https:\/\/new-site.parm.com\/fi\/data-driven-sales\/","title":{"rendered":"Datal\u00e4ht\u00f6inen jakelu"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h1>Myynti 4.0<\/h1>\n<p><span style=\"font-size: large;\">Miten datal\u00e4ht\u00f6inen myynti auttaa sinua menestym\u00e4\u00e4n paremmin.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_1 et_pb_row et_block_row\"><div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img decoding=\"async\" src=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/06\/Post_BI_Sales-2.jpg\" alt=\"Liiketoiminnan \u00e4lykkyys myyntity\u00f6ss\u00e4 - tietojen hy\u00f6dynt\u00e4minen asiakkaiden tarpeiden ymm\u00e4rt\u00e4miseksi paremmin.\" title=\"Post_BI-Sales\" width=\"2500\" height=\"1313\" srcset=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/06\/Post_BI_Sales-2.jpg 2500w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/06\/Post_BI_Sales-2-1280x672.jpg 1280w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/06\/Post_BI_Sales-2-980x515.jpg 980w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/06\/Post_BI_Sales-2-480x252.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2500px, 100vw\" class=\"wp-image-6407\" \/><\/span><\/div><\/div><\/div><div class=\"et_pb_row_2 et_pb_row et_pb_equal_columns et_block_row\"><div class=\"et_pb_column_2 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Miten hyvin tunnet asiakkaasi ja heid\u00e4n tarpeensa? Perinteisesti myynti riippuu hyvin suoriutuvista ty\u00f6ntekij\u00f6ist\u00e4, jotka k\u00e4ytt\u00e4v\u00e4t intuitiota ja kokemustaan uusien asiakkaiden hankkimiseen ja olemassa olevien asiakkaiden s\u00e4ilytt\u00e4miseen. Nyky\u00e4\u00e4n kuitenkin l\u00e4hes kaikki yritykset ker\u00e4\u00e4v\u00e4t laajaa asiakastietoa, jota voidaan k\u00e4ytt\u00e4\u00e4 my\u00f6s myyntiin. Datal\u00e4ht\u00f6iset myyntiteknologiat muuttavat myyntitiimien ajattelu- ja ty\u00f6tapaa. Datan avulla voidaan luoda parempi ymm\u00e4rrys asiakkaista, kehitt\u00e4\u00e4 optimaalisia toimia ja p\u00e4\u00e4tt\u00e4\u00e4 oikeasta myyntistrategiasta. <a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/future-of-sales-2025-why-b2b-sales-needs-a-digital-first-approach\" target=\"_blank\" rel=\"noopener\" title=\"The Gartner Future of Sales 2025\">\"Gartner Future of Sales 2025\"<\/a> osoittaa, ett\u00e4 60 % B2B-myyntiorganisaatioista siirtyy kokemus- ja intuitiopohjaisesta myynnist\u00e4 datal\u00e4ht\u00f6iseen myyntiin vuoteen 2025 menness\u00e4. T\u00e4m\u00e4 ajattelutavan muutos on tarpeen, koska saman raportin mukaan 80 % kaikista myynnin vuorovaikutuksista on siihen menness\u00e4 digitaalisia.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_3 et_pb_row et_block_row\"><div class=\"et_pb_column_3 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/new-site.parm.com\/fi\/data-driven-sales\/#Mita_on_datalahtoinen_myynti\" >Mit\u00e4 on datal\u00e4ht\u00f6inen myynti?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/new-site.parm.com\/fi\/data-driven-sales\/#Milla_aloilla_data_voi_auttaa\" >Mill\u00e4 aloilla data voi auttaa?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/new-site.parm.com\/fi\/data-driven-sales\/#Edut\" >Edut:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/new-site.parm.com\/fi\/data-driven-sales\/#Yhteenveto\" >Yhteenveto<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Mita_on_datalahtoinen_myynti\"><\/span>Mit\u00e4 on datal\u00e4ht\u00f6inen myynti?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Datal\u00e4ht\u00f6inen myynti ker\u00e4\u00e4 ja k\u00e4ytt\u00e4\u00e4 tietoa ja dataa myyntip\u00e4\u00e4t\u00f6sten tekemiseen. T\u00e4m\u00e4 tieto voi olla asiakastyytyv\u00e4isyysmittareita, markkinointitoimenpiteiden tehokkuuden seurantaa, verkkosivustojen k\u00e4yt\u00f6n seurantaa, pos-tietoja, geotietoja tai jopa sosiaalisen median tunneanalyysin tuloksia.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Asiakassegmentointi:<\/strong> Yritysten asiakkaat ovat yksil\u00f6it\u00e4. Usein yksitt\u00e4iset asiakkaat voidaan kuitenkin ryhmitell\u00e4 segmentteihin, joilla on erilaisia tarpeita. Yksitt\u00e4iset asiakassegmentit sis\u00e4lt\u00e4v\u00e4t asiakkaita, jotka ovat samankaltaisia eri ominaisuuksien perusteella. N\u00e4it\u00e4 voivat olla esimerkiksi sosio- tai geodemografiset ominaisuudet, kulutustrendit, riskitekij\u00e4t tai jopa taloudellinen arvo, kannattavuus tai laajentumispotentiaali. Olemassa olevat segmentit riippuvat yrityksest\u00e4si ja sen suuntautumisesta.<\/li>\n<\/ul>\n<ul>\n<li><strong>Asiakaspolku:<\/strong> Analysoimalla asiakaspolkua saat selville, mitk\u00e4 ovat asiakkaidesi tarpeet, mit\u00e4 tietoja he tarvitsevat ja mit\u00e4 polkuja he kulkevat p\u00e4\u00e4st\u00e4kseen luoksesi ja tehd\u00e4kseen ostop\u00e4\u00e4t\u00f6ksen.<\/li>\n<\/ul>\n<ul>\n<li><strong>Myyntiprosessi:<\/strong> Ker\u00e4\u00e4m\u00e4si tiedot antavat my\u00f6s k\u00e4sityksen siit\u00e4, kuinka hyvin myyntiprosessisi toimii. N\u00e4in voit neuvoa asiakkaita paremmin jatkossa ja mukauttaa prosessisi heid\u00e4n tarpeisiinsa.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\"><em>&gt;&gt;Datal\u00e4ht\u00f6inen myynti ker\u00e4\u00e4 ja k\u00e4ytt\u00e4\u00e4 dataa asiakkaiden tarpeiden ymm\u00e4rt\u00e4miseen ja myyntip\u00e4\u00e4t\u00f6sten optimointiin.&lt;&lt;<\/em><\/p>\n<\/div><\/div><div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Milla_aloilla_data_voi_auttaa\"><\/span>Mill\u00e4 aloilla data voi auttaa?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Myyntistrategian kehitt\u00e4minen:<\/strong> Jos tunnet eri asiakassegmenttisi ja asiakaspolun sek\u00e4 myyntitavoitteesi, voit kohdistaa myynti- ja markkinointistrategiasi optimaalisesti niiden mukaan.<\/li>\n<p><\/p>\n<li><strong>Havaintoja asiakkaista:<\/strong> Datasi sis\u00e4lt\u00e4v\u00e4t kaikki tiedot asiakkaidesi ostok\u00e4ytt\u00e4ytymisest\u00e4 ja rakenteesta. T\u00e4m\u00e4n datan avulla voit ymm\u00e4rt\u00e4\u00e4 paremmin asiakkaitasi ja heid\u00e4n tarpeitaan. N\u00e4in voit luoda asiakasprofiileja, joiden avulla saat yleiskuvan asiakkaidesi ostotottumuksista, aikomuksista ja mielialoista. Jos tunnistat n\u00e4m\u00e4 asiakassegmentit, voit lis\u00e4t\u00e4 asiakkaan arvoa kohdentamalla tarjouksia heille.<\/li>\n<p><\/p>\n<li><strong>Asiakaskokemus:<\/strong> Voit my\u00f6s k\u00e4ytt\u00e4\u00e4 asiakasprofiileja tarjotaksesi asiakkaillesi personoidun, asiakasl\u00e4ht\u00f6isen ostokokemuksen. N\u00e4in voit antaa heille t\u00e4sm\u00e4lleen ne tiedot, joita heid\u00e4n yksil\u00f6lliset tarpeet kaipaavat heid\u00e4n asiakaspolullaan.<\/li>\n<p><\/p>\n<li><strong>Liidien luominen:<\/strong> Koska ker\u00e4\u00e4m\u00e4si tiedot voivat n\u00e4ytt\u00e4\u00e4 sinulle, ketk\u00e4 ovat parhaat asiakkaasi, voit my\u00f6s k\u00e4ytt\u00e4\u00e4 niit\u00e4 tulevien liidien l\u00f6yt\u00e4miseen.<\/li>\n<p><\/p>\n<li><strong>Ty\u00f6ntekij\u00f6iden kehitt\u00e4minen:<\/strong> Data voi auttaa sinua my\u00f6s ty\u00f6ntekij\u00f6iden kehitt\u00e4misess\u00e4. Sen lis\u00e4ksi, ett\u00e4 n\u00e4et, mik\u00e4 myyntiedustaja on paras tai jolla on korkeimmat sulkemisprosentit, voit my\u00f6s tunnistaa, miss\u00e4 ty\u00f6ntekij\u00e4ll\u00e4 on vahvuuksia ja heikkouksia, soveltuuko h\u00e4n paremmin johonkin muuhun teht\u00e4v\u00e4\u00e4n vai tarvitseeko h\u00e4n jatkokoulutusta.<\/li>\n<p><\/p>\n<li><strong>Asiakkaan elinkaariarvo \/ myynnin ennustaminen:<\/strong> Kun n\u00e4et asiakkaitasi kokonaisvaltaisesti, voit tehd\u00e4 myyntiennusteita ja maksimoida asiakkaan elinkaariarvon. Analysoimalla myyntiprosessiasi voit ymm\u00e4rt\u00e4\u00e4, mik\u00e4 toimii ja miss\u00e4 tarvitaan s\u00e4\u00e4t\u00f6j\u00e4. Jokainen vuorovaikutus asiakkaan kanssa antaa sinulle t\u00e4rke\u00e4\u00e4 dataa t\u00e4t\u00e4 tarkoitusta varten.<\/li>\n<p><\/p>\n<li><strong>Lis\u00e4myynti ja ristiinmyynti:<\/strong> Ker\u00e4tty data kertoo my\u00f6s, kuinka hy\u00f6dyllinen tuote tai palvelu on, sek\u00e4 kuka ostaa ratkaisusi ja kuka ei. N\u00e4in voit parantaa tarjoustasi ja mukauttaa sit\u00e4 vastaaville asiakkaille. T\u00e4ll\u00e4 tavalla syntyy usein lis\u00e4myynti- ja ristiinmyyntimahdollisuuksia.<\/li>\n<p><\/p>\n<li><strong>Vaihtuvuusennuste:<\/strong> Bisnes\u00e4ly (Business Intelligence) -toiminnon avulla voit ennustaa asiakkaiden vaihtuvuuden. T\u00e4ll\u00e4 tavalla myyntitiimisi voi ryhty\u00e4 vastatoimiin<\/li>\n<\/ul>\n<\/div><\/div><div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Edut\"><\/span>Edut:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>K\u00e4ytt\u00e4m\u00e4ll\u00e4 ker\u00e4\u00e4mi\u00e4si tietoja myyntitiimisi voi:<\/p>\n<ul>\n<li>tehd\u00e4 optimaalisia p\u00e4\u00e4t\u00f6ksi\u00e4<\/li>\n<li>lis\u00e4t\u00e4 myynnin suorituskyky\u00e4<\/li>\n<li>parantaa asiakkaiden myyntikokemusta<\/li>\n<li>lis\u00e4t\u00e4 myynti\u00e4<\/li>\n<li>parantaa tuotteita<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_4 et_pb_row et_block_row\"><div class=\"et_pb_column_4 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Yhteenveto\"><\/span>Yhteenveto<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bisnes\u00e4ly voi antaa sinulle t\u00e4rkeit\u00e4 n\u00e4kemyksi\u00e4 asiakkaidesi maailmasta sek\u00e4 myynnist\u00e4si. T\u00e4ll\u00e4 tavalla voit paitsi kasvattaa liikevaihtoasi my\u00f6s parantaa tuotteitasi ja palveluitasi sek\u00e4 myyntistrategiaasi.<\/p>\n<p>BI-ohjelmisto helpottaa datan analysointia, asiakassegmenttien tunnistamista tai jopa myyntiennusteiden laskemista. Sen mahdollistaa my\u00f6s, ett\u00e4 voit linkitt\u00e4\u00e4 dataa useista eri l\u00e4hteist\u00e4, kuten CRM-j\u00e4rjestelm\u00e4st\u00e4si tai verkkosivustojen analytiikkaa, saadaksesi lis\u00e4\u00e4 t\u00e4rkeit\u00e4 oivalluksia.<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_5 et_pb_row et_block_row\"><div class=\"et_pb_column_5 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Weitere Informationen \u00fcber die Business Intelligence Software myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span>:<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-button--default\" href=\"https:\/\/new-site.parm.com\/myparm-bi\/\" target=\"_blank\">Mehr Infos<\/a><\/div><\/div><div class=\"et_pb_column_6 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>M\u00f6chten Sie\u200b myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span> in einer Demonstration kennenlernen? Dann vereinbaren Sie gleich einen Termin!<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_1_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_1 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-button--default\" href=\"https:\/\/calendly.com\/parmag\/myparm-biact-webdemo\" target=\"_blank\">Termin vereinbaren<\/a><\/div><\/div><\/div><div class=\"et_pb_row_6 et_pb_row et_block_row\"><div class=\"et_pb_column_7 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><div class=\"shariff shariff-align-flex-end shariff-widget-align-flex-start\" style=\"display:none\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button facebook shariff-nocustomcolor\" style=\"background-color:#4273c8\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fnew-site.parm.com%2Ffi%2Fdata-driven-sales%2F\" title=\"Bei Facebook teilen\" aria-label=\"Bei Facebook teilen\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\"; 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background-color:#126567; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 25 32\"><path fill=\"#126567\" d=\"M10.7 11.9q-0.2 0.3-4.6 8.2-0.5 0.8-1.2 0.8h-4.3q-0.4 0-0.5-0.3t0-0.6l4.5-8q0 0 0 0l-2.9-5q-0.2-0.4 0-0.7 0.2-0.3 0.5-0.3h4.3q0.7 0 1.2 0.8zM25.1 0.4q0.2 0.3 0 0.7l-9.4 16.7 6 11q0.2 0.4 0 0.6-0.2 0.3-0.6 0.3h-4.3q-0.7 0-1.2-0.8l-6-11.1q0.3-0.6 9.5-16.8 0.4-0.8 1.2-0.8h4.3q0.4 0 0.5 0.3z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button mailto shariff-nocustomcolor\" style=\"background-color:#a8a8a8\"><a href=\"mailto:?body=https%3A%2F%2Fnew-site.parm.com%2Ffi%2Fdata-driven-sales%2F&subject=Datal%C3%A4ht%C3%B6inen%20jakelu\" title=\"Per E-Mail versenden\" aria-label=\"Per E-Mail versenden\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#999; color:#fff\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path fill=\"#999\" d=\"M32 12.7v14.2q0 1.2-0.8 2t-2 0.9h-26.3q-1.2 0-2-0.9t-0.8-2v-14.2q0.8 0.9 1.8 1.6 6.5 4.4 8.9 6.1 1 0.8 1.6 1.2t1.7 0.9 2 0.4h0.1q0.9 0 2-0.4t1.7-0.9 1.6-1.2q3-2.2 8.9-6.1 1-0.7 1.8-1.6zM32 7.4q0 1.4-0.9 2.7t-2.2 2.2q-6.7 4.7-8.4 5.8-0.2 0.1-0.7 0.5t-1 0.7-0.9 0.6-1.1 0.5-0.9 0.2h-0.1q-0.4 0-0.9-0.2t-1.1-0.5-0.9-0.6-1-0.7-0.7-0.5q-1.6-1.1-4.7-3.2t-3.6-2.6q-1.1-0.7-2.1-2t-1-2.5q0-1.4 0.7-2.3t2.1-0.9h26.3q1.2 0 2 0.8t0.9 2z\"\/><\/svg><\/span><\/a><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_7 et_pb_row et_block_row\"><div class=\"et_pb_column_8 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_code_1 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><!-- Begin Sendinblue Form -->\n<!-- START - We recommend to place the below code in head tag of your website html -->\n<style>\n  @font-face {\n    font-display: block;\n    font-family: Roboto;\n    src: url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/normal\/normal\/7529907e9eaf8ebb5220c5f9850e3811.woff2) format(\"woff2\"), url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/normal\/normal\/25c678feafdc175a70922a116c9be3e7.woff) format(\"woff\")\n  }\n\n  @font-face {\n    font-display: fallback;\n    font-family: Roboto;\n    font-weight: 600;\n    src: url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/medium\/normal\/6e9caeeafb1f3491be3e32744bc30440.woff2) format(\"woff2\"), url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/medium\/normal\/71501f0d8d5aa95960f6475d5487d4c2.woff) format(\"woff\")\n  }\n\n  @font-face {\n    font-display: fallback;\n    font-family: Roboto;\n    font-weight: 700;\n    src: url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/bold\/normal\/3ef7cf158f310cf752d5ad08cd0e7e60.woff2) format(\"woff2\"), url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/bold\/normal\/ece3a1d82f18b60bcce0211725c476aa.woff) format(\"woff\")\n  }\n\n  #sib-container input:-ms-input-placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container input::placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container textarea::placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n<\/style>\n<link rel=\"stylesheet\" href=\"https:\/\/sibforms.com\/forms\/end-form\/build\/sib-styles.css\">\n<!-- END - We recommend to place the above code in head tag of your website html -->\n\n<!-- START - We recommend to place the below code where you want the form in your website html -->\n<div class=\"sib-form\" style=\"text-align: center;\n         background-color: transparent;                                 \">\n  <div id=\"sib-form-container\" class=\"sib-form-container\">\n    <div id=\"error-message\" class=\"sib-form-message-panel\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-color:=\"\">\n      <div class=\"sib-form-message-panel__text sib-form-message-panel__text--center\">\n        <svg viewbox=\"0 0 512 512\" class=\"sib-icon sib-notification__icon\">\n          <path d=\"M256 40c118.621 0 216 96.075 216 216 0 119.291-96.61 216-216 216-119.244 0-216-96.562-216-216 0-119.203 96.602-216 216-216m0-32C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm-11.49 120h22.979c6.823 0 12.274 5.682 11.99 12.5l-7 168c-.268 6.428-5.556 11.5-11.99 11.5h-8.979c-6.433 0-11.722-5.073-11.99-11.5l-7-168c-.283-6.818 5.167-12.5 11.99-12.5zM256 340c-15.464 0-28 12.536-28 28s12.536 28 28 28 28-12.536 28-28-12.536-28-28-28z\"\/>\n        <\/svg>\n        <span class=\"sib-form-message-panel__inner-text\">\n Ihre Anmeldung konnte nicht gespeichert werden. Bitte versuchen Sie es erneut.\n                      <\/span>\n      <\/div>\n    <\/div>\n    <div><\/div>\n    <div id=\"success-message\" class=\"sib-form-message-panel\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-color:=\"\">\n      <div class=\"sib-form-message-panel__text sib-form-message-panel__text--center\">\n        <svg viewbox=\"0 0 512 512\" class=\"sib-icon sib-notification__icon\">\n          <path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 464c-118.664 0-216-96.055-216-216 0-118.663 96.055-216 216-216 118.664 0 216 96.055 216 216 0 118.663-96.055 216-216 216zm141.63-274.961L217.15 376.071c-4.705 4.667-12.303 4.637-16.97-.068l-85.878-86.572c-4.667-4.705-4.637-12.303.068-16.97l8.52-8.451c4.705-4.667 12.303-4.637 16.97.068l68.976 69.533 163.441-162.13c4.705-4.667 12.303-4.637 16.97.068l8.451 8.52c4.668 4.705 4.637 12.303-.068 16.97z\"\/>\n        <\/svg>\n        <span class=\"sib-form-message-panel__inner-text\">\n Ihre Anmeldung war erfolgreich. Bitte sehen Sie in Ihr Postfach und best\u00e4tigen Sie Ihre Anmeldung. Sollte keine Nachricht ankommen, sehen Sie bitte in Ihren Spam-Ordner. Vielen Dank!\n                      <\/span>\n      <\/div>\n    <\/div>\n    <div><\/div>\n    <div id=\"sib-container\" class=\"sib-container--large sib-container--vertical\" style=\"text-align:center; background-color:rgba(27,62,144,1); max-width:1080px; border-radius:3px; border-width:0px; border-color:#C0CCD9; border-style:solid;\">\n      <form id=\"sib-form\" method=\"POST\" action=\"https:\/\/272a17fd.sibforms.com\/serve\/MUIEAOo1vFGWS7d0cvncbnGo6ZIm0MV83UA-ApqLz0GJgUd38j-GsNKlhCPZ1kVJVEGx5yChU7xjEUZEVAhHli4H01njDJsY0TOLof7HNzi7lZJvWMes1-Je1GVxivY9c8XrMzqbTrnQ9SuHnjhsRe5vXL8U5STdopGqk00vm6RWgZiOpVABZMg1kUY8-KjUWzt-Tpk5-zC9XQ2j\" data-type=\"subscription\">\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-form-block\" style=\"font-size:32px; text-align:left; font-weight:700; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:transparent=\"\">\n            <p>Newsletter<\/p>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-form-block\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:transparent=\"\">\n            <div class=\"sib-text-form-block\">\n              <p>Melden Sie sich zu unserem monatlichen Newsletter an und werden Sie \u00fcber Produkte der Parm AG, Neuheiten, Trends im Projektmanagement sowie Angebote und Veranstaltungen informiert.<\/p>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-input sib-form-block\">\n            <div class=\"form__entry entry_block\">\n              <div class=\"form__label-row \">\n\n                <div class=\"entry__field\">\n                  <input class=\"input\" type=\"text\" id=\"EMAIL\" name=\"EMAIL\" autocomplete=\"off\" placeholder=\"EMAIL\" data-required=\"true\" required=\"\">\n                <\/div>\n              <\/div>\n\n              <label class=\"entry__error entry__error--primary\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-color:=\"\">\n              <\/label>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-optin sib-form-block\" data-required=\"true\">\n            <div class=\"form__entry entry_mcq\">\n              <div class=\"form__label-row \">\n                <div class=\"entry__choice\">\n                  <label>\n                    <input type=\"checkbox\" class=\"input_replaced\" value=\"1\" id=\"OPT_IN\" name=\"OPT_IN\" required=\"\">\n                    <span class=\"checkbox checkbox_tick_positive\"><\/span><span style=\"font-size:14px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:transparent=\"\"><p>Ich bin damit einverstanden, dass der Newsletter individuell auf meine Interessen abgestimmt wird. Zu diesem Zweck gestatte ich der Parm AG mein \u00d6ffnungs-, Klick- und Downloadverhalten im Newsetter zu analysieren und ein personenbezogenes Nutzerprofil von mir zu erstellen. Die <a href=\"https:\/\/new-site.parm.com\/datenschutzerklaerung\" target=\"_blank\" rel=\"noopener\">Datenschutzerkl\u00e4rung <\/a>habe ich gelesen und akzeptiere diese. Die Abmeldung vom Newsletter ist jederzeit m\u00f6glich.<\/p><span data-required=\"*\" style=\"display: inline;\" class=\"entry__label entry__label_optin\"><\/span><\/span> <\/label>\n                <\/div>\n              <\/div>\n              <label class=\"entry__error entry__error--primary\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-color:=\"\">\n              <\/label>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"g-recaptcha\" data-sitekey=\"6LdyzNAcAAAAANv3WwEWU18I26AH-2q2CcQ6eQUk\" data-callback=\"invisibleCaptchaCallback\" data-size=\"invisible\" onclick=\"executeCaptcha\"><\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-form-block\" style=\"text-align: left\">\n            <button class=\"sib-form-block__button sib-form-block__button-with-loader\" style=\"font-size:16px; text-align:left; font-weight:700; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-width:0px=\"\" form=\"sib-form\" type=\"submit\">\n              <svg class=\"icon clickable__icon progress-indicator__icon sib-hide-loader-icon\" viewbox=\"0 0 512 512\">\n                <path d=\"M460.116 373.846l-20.823-12.022c-5.541-3.199-7.54-10.159-4.663-15.874 30.137-59.886 28.343-131.652-5.386-189.946-33.641-58.394-94.896-95.833-161.827-99.676C261.028 55.961 256 50.751 256 44.352V20.309c0-6.904 5.808-12.337 12.703-11.982 83.556 4.306 160.163 50.864 202.11 123.677 42.063 72.696 44.079 162.316 6.031 236.832-3.14 6.148-10.75 8.461-16.728 5.01z\"\/>\n              <\/svg>\n ANMELDEN\n            <\/button>\n          <\/div>\n        <\/div>\n\n        <input type=\"text\" name=\"email_address_check\" value=\"\" class=\"input--hidden\">\n        <input type=\"hidden\" name=\"locale\" value=\"de\">\n      <\/form>\n    <\/div>\n  <\/div>\n<\/div>\n<!-- END - We recommend to place the below code where you want the form in your website html -->\n\n<!-- START - We recommend to place the below code in footer or bottom of your website html -->\n<script>\n  window.REQUIRED_CODE_ERROR_MESSAGE = 'W\u00e4hlen Sie bitte einen L\u00e4ndervorwahl aus.';\n  window.LOCALE = 'de';\n  window.EMAIL_INVALID_MESSAGE = window.SMS_INVALID_MESSAGE = \"Die eingegebenen Informationen sind nicht g\u00fcltig. Bitte \u00fcberpr\u00fcfen Sie die Felder und versuchen Sie es erneut.\";\n\n  window.REQUIRED_ERROR_MESSAGE = \"Dieses Feld darf nicht leer sein. \";\n\n  window.GENERIC_INVALID_MESSAGE = \"Die eingegebenen Informationen sind nicht g\u00fcltig. Bitte \u00fcberpr\u00fcfen Sie die Felder und versuchen Sie es erneut.\";\n\n\n\n\n  window.translation = {\n    common: {\n      selectedList: '{quantity} Liste ausgew\u00e4hlt',\n      selectedLists: '{quantity} Listen ausgew\u00e4hlt'\n    }\n  };\n\n  var AUTOHIDE = Boolean(0);\n<\/script>\n<script src=\"https:\/\/sibforms.com\/forms\/end-form\/build\/main.js\"><\/script>\n\n<script src=\"https:\/\/www.google.com\/recaptcha\/api.js?hl=de\"><\/script>\n\n<!-- END - We recommend to place the above code in footer or bottom of your website html -->\n<!-- End Sendinblue Form --><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Perinteinen jakelu on riippuvainen ty\u00f6ntekij\u00f6iden intuitiosta ja kokemuksesta. Tietoon perustuva myynti puolestaan luo paremman ymm\u00e4rryksen asiakkaasta ja mahdollistaa siten p\u00e4\u00e4t\u00f6kset optimaalisista toimenpiteist\u00e4 ja oikeasta myyntistrategiasta. Lue blogistamme, miten voit hy\u00f6dynt\u00e4\u00e4 tietojasi myyntisi onnistumiseksi.<\/p>\n","protected":false},"author":1,"featured_media":6407,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106,94],"tags":[62,63,164,249,76,165],"class_list":["post-6399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bi-fi","category-suomeksi","tag-bi","tag-business-intelligence","tag-datengesteuerter-vertrieb","tag-datenkompetenz-en","tag-datenkultur","tag-vertrieb-4-0"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Datal\u00e4ht\u00f6inen jakelu | Parm AG<\/title>\n<meta name=\"description\" content=\"Tietoon perustuvalla myynnill\u00e4 parempaan asiakasymm\u00e4rrykseen, optimaalisiin p\u00e4\u00e4t\u00f6ksiin ja oikeaan myyntistrategiaan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/new-site.parm.com\/fi\/data-driven-sales\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Miten datal\u00e4ht\u00f6inen myynti auttaa sinua menestym\u00e4\u00e4n paremmin.\" \/>\n<meta property=\"og:description\" content=\"Perinteinen jakelu on riippuvainen ty\u00f6ntekij\u00f6iden intuitiosta ja kokemuksesta. Tietoon perustuva myynti puolestaan luo paremman ymm\u00e4rryksen asiakkaasta ja mahdollistaa siten p\u00e4\u00e4t\u00f6kset optimaalisista toimenpiteist\u00e4 ja oikeasta myyntistrategiasta. 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