{"id":15493,"date":"2023-02-06T11:04:33","date_gmt":"2023-02-06T10:04:33","guid":{"rendered":"https:\/\/parm.com\/?p=15493"},"modified":"2026-03-02T16:09:04","modified_gmt":"2026-03-02T15:09:04","slug":"data-storytelling-4","status":"publish","type":"post","link":"https:\/\/new-site.parm.com\/fi\/data-storytelling-4\/","title":{"rendered":"Datan tarinankerronta"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h1>DATAN TARINANKERRONTA<\/h1>\n<p><span style=\"font-size: large;\">Monimutkaisten tietojen muuntaminen helposti ymm\u00e4rrett\u00e4v\u00e4\u00e4n muotoon<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_1 et_pb_row et_block_row\"><div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img decoding=\"async\" src=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2023\/02\/Post_Data_storytelling_EN.jpg\" width=\"2500\" height=\"1313\" srcset=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2023\/02\/Post_Data_storytelling_EN.jpg 2500w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2023\/02\/Post_Data_storytelling_EN-1280x672.jpg 1280w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2023\/02\/Post_Data_storytelling_EN-980x515.jpg 980w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2023\/02\/Post_Data_storytelling_EN-480x252.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2500px, 100vw\" class=\"wp-image-15500\" title=\"Post_Data_storytelling\" alt=\"Data storytelling - presenting data skilfully\" \/><\/span><\/div><\/div><\/div><div class=\"et_pb_row_2 et_pb_row et_pb_equal_columns et_block_row\"><div class=\"et_pb_column_2 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Kuvittele olevasi osa yrityst\u00e4, joka ker\u00e4\u00e4 suuria m\u00e4\u00e4ri\u00e4 tietoa, mutta jolla on vaikeuksia muuttaa sit\u00e4 k\u00e4ytt\u00f6kelpoiseen muotoon. Tai ehk\u00e4 kuulut organisaatioon, joka yritt\u00e4\u00e4 koota monimutkaisia tietoja helposti ymm\u00e4rrett\u00e4v\u00e4\u00e4n muotoon p\u00e4\u00e4t\u00f6ksentekoa varten. Molemmissa tapauksissa datan tarinankerronta voi olla merkitt\u00e4v\u00e4 ratkaisu. Datan tarinankerronta on menetelm\u00e4, jolla tiedot esitet\u00e4\u00e4n havainnollisella tavalla sanoman tai tietyn lopputuloksen v\u00e4litt\u00e4miseksi. Lue t\u00e4m\u00e4 artikkeli ja tutustu siihen, miten datan tarinankerrontaa voidaan k\u00e4ytt\u00e4\u00e4 datan muuntamiseen hy\u00f6dylliseksi tiedoksi ja tukemaan p\u00e4\u00e4t\u00f6ksentekoa.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_3 et_pb_row et_block_row\"><div class=\"et_pb_column_3 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/new-site.parm.com\/fi\/data-storytelling-4\/#MITA_ON_DATAN_TARINANKERRONTA\" >MIT\u00c4 ON DATAN TARINANKERRONTA?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/new-site.parm.com\/fi\/data-storytelling-4\/#MITEN_DATAN_TARINANKERRONTA_TOIMII\" >MITEN DATAN TARINANKERRONTA TOIMII?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/new-site.parm.com\/fi\/data-storytelling-4\/#MITEN_KIRJOITTAA_HYVA_DATATARINA\" >MITEN KIRJOITTAA HYV\u00c4 DATATARINA?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/new-site.parm.com\/fi\/data-storytelling-4\/#MIKA_MUODOSTAA_HYVAN_DATATARINAN\" >MIK\u00c4 MUODOSTAA HYV\u00c4N DATATARINAN?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/new-site.parm.com\/fi\/data-storytelling-4\/#DATATARINANKERRONAN_EDUT\" >DATATARINANKERRONAN EDUT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/new-site.parm.com\/fi\/data-storytelling-4\/#DATATARINANKERRONNAN_HAASTEET\" >DATATARINANKERRONNAN HAASTEET<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/new-site.parm.com\/fi\/data-storytelling-4\/#Yhteenveto\" >Yhteenveto<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"MITA_ON_DATAN_TARINANKERRONTA\"><\/span>MIT\u00c4 ON DATAN TARINANKERRONTA?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Datan tarinankerronnassa k\u00e4ytet\u00e4\u00e4n visuaalisia elementtej\u00e4, kuten kaavioita ja taulukoita, sek\u00e4 selke\u00e4sti j\u00e4sennelty\u00e4 kuvailua tietojen esitt\u00e4miseksi ymm\u00e4rrett\u00e4v\u00e4ll\u00e4 tavalla, jotta datan viesti tai konkreettinen lopputulos voidaan v\u00e4litt\u00e4\u00e4. T\u00e4m\u00e4ntyyppisen esitystavan ansiosta yleis\u00f6n on helpompi ymm\u00e4rt\u00e4\u00e4 tietoa ja muistaa se j\u00e4lkik\u00e4teen. Datan tarinankerrontaa voidaan k\u00e4ytt\u00e4\u00e4 monilla aloilla, kuten liike-el\u00e4m\u00e4n p\u00e4\u00e4t\u00f6ksenteossa, projektinhallinnassa tai esityksiss\u00e4.<\/p>\n<\/div><\/div><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"MITEN_DATAN_TARINANKERRONTA_TOIMII\"><\/span>MITEN DATAN TARINANKERRONTA TOIMII?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Datan tarinankerronta toimii tuomalla haluttu data esille tavalla, joka tekee siit\u00e4 ymm\u00e4rrett\u00e4v\u00e4\u00e4, tunteisiin vetoavaa ja kiinnostavaa. Seuraavat vaiheet voivat auttaa datatarinan luomisessa:<\/p>\n<h3>1. Tunnista tarinan p\u00e4\u00e4m\u00e4\u00e4r\u00e4:<\/h3>\n<p>Jokaisella tarinalla tulisi olla selke\u00e4sti m\u00e4\u00e4ritelty tavoite. Kysy itselt\u00e4si, mit\u00e4 haluat ilmaista tarinallasi. Mit\u00e4 haluat yleis\u00f6n ymm\u00e4rt\u00e4v\u00e4n tarinan kuultuaan? Mit\u00e4 haluat tarinan v\u00e4litt\u00e4v\u00e4n?<\/p>\n<h3>2. Ker\u00e4\u00e4 tarpeelliset tiedot:<\/h3>\n<p>Ker\u00e4\u00e4 kaikki tiedot, joita tarvitset tarinasi kertomiseen. Asetu kohderyhm\u00e4si asemaan ja mieti tarkkaan, mitk\u00e4 tiedot ovat oleellisia. Varmista my\u00f6s, ett\u00e4 annat tiedot oikeassa kontekstissa, esimerkiksi vertailuarvojen antamiseksi. Kannattaa samalla jo t\u00e4ss\u00e4 vaiheessa varoa valitsemasta liikaa dataa, jotta tarinasta ei tule liian monimutkainen.<\/p>\n<h3>3. Valmistele data:<\/h3>\n<p>Siisti ja muotoile tietosi niin, ett\u00e4 ne ovat valmiita jatkoanalyysi\u00e4 ja esitt\u00e4mist\u00e4 varten. Varmista my\u00f6s, ett\u00e4 <a href=\"https:\/\/new-site.parm.com\/fi\/data-quality\/\" target=\"_blank\" rel=\"noopener\" title=\"Tietojen laatu\">tietojen laatu<\/a> on korkea, eli tiedot ovat kokonaisia, ajantasaisia ja oikeita. Tarkista siis my\u00f6s, ettei tiedoissa ole virheit\u00e4, ep\u00e4johdonmukaisuuksia tai p\u00e4\u00e4llekk\u00e4isyyksi\u00e4.<\/p>\n<h3>4. Visuaalinen esitys:<\/h3>\n<p>Kuva kertoo enemm\u00e4n kuin tuhat sanaa. Luo siis kaavioita, kuvia, taulukoita ja muita visuaalisia elementtej\u00e4 tietojen esitt\u00e4miseksi ja viestin tukemiseksi. Oletko ep\u00e4varma siit\u00e4, mink\u00e4lainen visualisointi sopii tietojesi esitt\u00e4miseen? Lue, miten voit tehd\u00e4 optimaalisen ratkaisun artikkelista <a href=\"https:\/\/new-site.parm.com\/fi\/how-to-design-a-meaningful-dashboard\/\" target=\"_blank\" rel=\"noopener\" title=\"Miten suunnitella optimaalinen kojelauta?\">\"Miten suunnitella optimaalinen kojelauta?\"<\/a> Voit my\u00f6s lukea sielt\u00e4, miten tietojen havainnointi kojelaudan kautta voidaan optimoida esimerkiksi vaihtamalla grafiikan sijaintia, kokoa tai suuntausta. Muista nimet\u00e4 data selke\u00e4sti, esimerkiksi merkitse kaavion akselit.<\/p>\n<h3>5. Rakenne:<\/h3>\n<p>Luo selke\u00e4 ja looginen tarina, jonka avulla yleis\u00f6 ymm\u00e4rt\u00e4\u00e4 nopeasti kaikki tiedot ja niiden merkityksen. Rakenna tarina loogisesti ja esit\u00e4 tiedot mahdollisimman yksinkertaisesti.<\/p>\n<h3>6. Interaktiivisuus ja esitys:<\/h3>\n<p>Esit\u00e4 tarinasi tavalla, joka antaa yleis\u00f6llesi mahdollisuuden vuorovaikutukseen. K\u00e4yt\u00e4 ty\u00f6kaluja, kuten taulukoita tai esitysohjelmia, yleis\u00f6n huomion kiinnitt\u00e4miseen. Vuorovaikutteiset elementit voivat lis\u00e4t\u00e4 tarinasi laatua, esimerkiksi porautumalla yhteen asiaan voit n\u00e4ytt\u00e4\u00e4 yksityiskohtaisen version tiedoista, ja suodattimien avulla voit keskitty\u00e4 tiettyyn osaan tiedoista.<\/p>\n<h3>7. Palaute:<\/h3>\n<p>Anna yleis\u00f6n kommentoida tarinaasi ja antaa palautetta. Voit k\u00e4ytt\u00e4\u00e4 t\u00e4t\u00e4 parantaaksesi tekniikkaasi seuraavalle kerralle.<\/p>\n<\/div><\/div><div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"MITEN_KIRJOITTAA_HYVA_DATATARINA\"><\/span>MITEN KIRJOITTAA HYV\u00c4 DATATARINA?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Datatarinan juoni koostuu yleens\u00e4 kolmesta osasta: johdannosta, jossa esitet\u00e4\u00e4n pohjakysymys, p\u00e4\u00e4osasta, jossa selitet\u00e4\u00e4n aineistoa ja analysoidaan sit\u00e4, sek\u00e4 johtop\u00e4\u00e4t\u00f6ksest\u00e4.<\/p>\n<h3>1. Kysymys tai ongelma:<\/h3>\n<p>Tarina alkaa tutkittavasta tai ratkaistavasta kysymyksest\u00e4 tai ongelmasta. T\u00e4h\u00e4n voi sis\u00e4lty\u00e4 analyysin konteksti, aineiston luonne, k\u00e4ytetyt menetelm\u00e4t tai kohdatut haasteet. Aloita selitt\u00e4m\u00e4ll\u00e4 alkutilanne, esimerkiksi mit\u00e4 muuttujia tarkastellaan ja miksi ne ovat t\u00e4rkeit\u00e4 liiketoiminnan onnistumisen tai perustavoitteesi kannalta. <\/p>\n<h3>2. Sis\u00e4lt\u00f6:<\/h3>\n<p>Tarinasi sis\u00e4ll\u00f6ss\u00e4 vastataan alkuper\u00e4iseen kysymykseen ker\u00e4ttyjen tietojen avulla. Tarinasi data toimii p\u00e4\u00e4henkil\u00f6n\u00e4 ja muodostaa juonen rungon. Ymm\u00e4rt\u00e4misen helpottamiseksi ja viestisi tukemiseksi tiedot voidaan esitt\u00e4\u00e4 visuaalisesti. <br \/>Hyvin j\u00e4sennelty narratiivi eli esitys auttaa yleis\u00f6\u00e4 ymm\u00e4rt\u00e4m\u00e4\u00e4n ja seuraamaan tietoja helposti. K\u00e4yt\u00f6ss\u00e4si on useita erilaisia narratiivisia vaihtoehtoja:<\/p>\n<ul>\n<li><strong>Uppoutuminen:<\/strong> Uppoutumisessa tarkennat tiettyyn yksityiskohtaiseen dataan.<\/li>\n<li><strong>Zoomaus ulosp\u00e4in:<\/strong> T\u00e4m\u00e4 on uppoutumisen vastakohta, jossa n\u00e4yt\u00e4t ensin hyvin tarkkaa data ja siirryt siit\u00e4 yleisemm\u00e4lle tasolle.<\/li>\n<li><strong>Muutos ajan kanssa:<\/strong> Voit t\u00e4ss\u00e4 osiossa selitt\u00e4\u00e4, miten data muuttuu tietyll\u00e4 aikav\u00e4lill\u00e4.<\/li>\n<li><strong>Kontrasti:<\/strong> Jos sinulla on kaksi tai useampi \u201cp\u00e4\u00e4henkil\u00f6\u201d, voit verrata niit\u00e4.<\/li>\n<li><strong>Risteys:<\/strong> T\u00e4ss\u00e4 narratiivimuodossa voit selvitt\u00e4\u00e4 kohdan, jossa kaksi p\u00e4\u00e4henkil\u00f6\u00e4si kohtaavat toisensa.<\/li>\n<li><strong>Poikkeamat:<\/strong> T\u00e4ss\u00e4 tarinan keski\u00f6ss\u00e4 ovat datassasi olevat poikkeamat.<\/li>\n<li><strong>Muuttujat:<\/strong> T\u00e4ss\u00e4 tarinamuodossa havainnollistat, miten eri tietokokonaisuudet liittyv\u00e4t toisiinsa tai millaisia syy-seuraussuhteita niiden v\u00e4lill\u00e4 on.<br \/>Kun kirjoitat tarinaa, muista vedota yleis\u00f6\u00f6si emotionaalisesti, jotta he samaistuvat voimakkaammin sanomaasi. T\u00e4t\u00e4 varten voit tehd\u00e4 tarinasi osista vuorovaikutteisia, jotta yleis\u00f6 voi tutustua tietoihin eri tavoin.<\/li>\n<\/ul>\n<h3>3. Yhteenveto ja suositukset:<\/h3>\n<p>Hyv\u00e4 datatarina p\u00e4\u00e4ttyy yhteenvetoon ja analysointiin, sek\u00e4 konkreettisiin ehdotuksiin tulevaisuuden toiminnalle.<\/p>\n<\/div><\/div><div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"MIKA_MUODOSTAA_HYVAN_DATATARINAN\"><\/span>MIK\u00c4 MUODOSTAA HYV\u00c4N DATATARINAN?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hyv\u00e4lle datatarinalle on ominaista faktojen, logiikan ja tunteiden yhdistelm\u00e4. Seuraavilla tekij\u00f6ill\u00e4 voit edist\u00e4\u00e4 hyv\u00e4\u00e4 datatarinaa:<\/p>\n<ul>\n<li><strong>Selke\u00e4 p\u00e4\u00e4m\u00e4\u00e4r\u00e4:<\/strong> Hyv\u00e4ll\u00e4 datatarinalla on selke\u00e4 p\u00e4\u00e4m\u00e4\u00e4r\u00e4, joka sill\u00e4 pyrit\u00e4\u00e4n saavuttamaan. P\u00e4\u00e4m\u00e4\u00e4r\u00e4 takaa my\u00f6s, ett\u00e4 yleis\u00f6 ymm\u00e4rt\u00e4\u00e4 tavoitteen ja keskittyy siihen.<\/li>\n<li><strong>Asiaankuuluva data:<\/strong> Hyv\u00e4ss\u00e4 datatarinassa k\u00e4ytet\u00e4\u00e4n vain tarinan tavoitteen kannalta olennaisia tietoja ja esitet\u00e4\u00e4n ne yleis\u00f6lle ymm\u00e4rrett\u00e4v\u00e4ll\u00e4 tavalla.<\/li>\n<li><strong>Looginen narratiivinen rakenne:<\/strong> Hyv\u00e4ss\u00e4 datatarinassa on looginen ja hyvin j\u00e4sennelty tarina, jonka avulla yleis\u00f6n on helppo ymm\u00e4rt\u00e4\u00e4 ja seurata informaatiota.<\/li>\n<li><strong>Visuaalinen esitys:<\/strong> Hyv\u00e4ss\u00e4 datatarinassa k\u00e4ytet\u00e4\u00e4n visuaalisia elementtej\u00e4, kuten kaavioita, kuvioita ja taulukoita tietojen esitt\u00e4miseen ja viestin tukemiseen.<\/li>\n<li><strong>Tunteisiin vetoaminen:<\/strong> Hyv\u00e4ss\u00e4 datatarinassa on emotionaalista vetovoimaa, sill\u00e4 se saa yleis\u00f6n samaistumaan vahvemmin viestiin.<\/li>\n<li><strong>Interaktiivisuus:<\/strong> Hyv\u00e4 datatarina on vuorovaikutteinen ja antaa yleis\u00f6lle mahdollisuuden tutustua tietoihin ja olla vuorovaikutuksessa niiden kanssa eri tavoin.<\/li>\n<li><strong>Aikajanat ja johdonmukaisuus:<\/strong> Hyv\u00e4 datatarina on ajantasainen ja k\u00e4ytetyt tiedot ovat johdonmukaisia.<\/li>\n<li><strong>Etiikka:<\/strong> Hyv\u00e4 datatarina kunnioittaa my\u00f6s eettisi\u00e4 ominaisuuksia, kuten tietosuojaa ja yksityisyytt\u00e4 ja huolehtii samalla siit\u00e4, ettei siin\u00e4 tehd\u00e4 v\u00e4\u00e4r\u00e4nlaisia johtop\u00e4\u00e4t\u00f6ksi\u00e4.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"et_pb_gallery_0 et_pb_gallery et_pb_bg_layout_light et_pb_slider et_pb_gallery_fullwidth clearfix et_pb_module\" data-auto-rotate=\"off\" data-auto-rotate-speed=\"\"><div class=\"et_pb_gallery_items et_post_gallery clearfix\" data-per_page=\"4\"><div class=\"et_pb_gallery_item et_pb_gallery_item_0_0\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-2-1.jpg\" title=\"BSC Dashboard 2\"><img decoding=\"async\" width=\"1681\" height=\"941\" src=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-2-1.jpg\" alt=\"Balanced Scorecard in myPARM\" class=\"wp-image-10454\" srcset=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-2-1.jpg 1681w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-2-1-1280x695.jpg 1280w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-2-1-980x532.jpg 980w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-2-1-480x261.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1681px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_1\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2023\/01\/Resource_Management_overview.jpg\" title=\"Resource_Management_overview\"><img decoding=\"async\" width=\"1573\" height=\"943\" src=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2023\/01\/Resource_Management_overview.jpg\" alt=\"Resource management overview\" class=\"wp-image-14655\" srcset=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2023\/01\/Resource_Management_overview.jpg 1573w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2023\/01\/Resource_Management_overview-1280x767.jpg 1280w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2023\/01\/Resource_Management_overview-980x588.jpg 980w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2023\/01\/Resource_Management_overview-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1573px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_2\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management_-_Timeline.jpg\" title=\"Portfolio_Management_-_Timeline\"><img decoding=\"async\" width=\"1466\" height=\"921\" src=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management_-_Timeline.jpg\" alt=\"Portfolio Management - Timeline\" class=\"wp-image-14644\" srcset=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management_-_Timeline.jpg 1466w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management_-_Timeline-1280x804.jpg 1280w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management_-_Timeline-980x616.jpg 980w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management_-_Timeline-480x302.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1466px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_3\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management.jpg\" title=\"Salkunhoito\"><img decoding=\"async\" width=\"1394\" height=\"915\" src=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management.jpg\" alt=\"Salkunhallinta\" class=\"wp-image-14633\" srcset=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management.jpg 1394w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management-1280x840.jpg 1280w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management-980x643.jpg 980w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management-480x315.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1394px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_4\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2023\/01\/Aufgabenuebersicht_Dashboard.png\" title=\"Aufgaben\u00fcbersicht_Dashboard\"><img decoding=\"async\" width=\"1506\" height=\"920\" src=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2023\/01\/Aufgabenuebersicht_Dashboard.png\" alt=\"Dashboard Task overview\" class=\"wp-image-14622\" srcset=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2023\/01\/Aufgabenuebersicht_Dashboard.png 1506w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2023\/01\/Aufgabenuebersicht_Dashboard-1280x782.png 1280w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2023\/01\/Aufgabenuebersicht_Dashboard-980x599.png 980w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2023\/01\/Aufgabenuebersicht_Dashboard-480x293.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1506px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_5\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/11\/Risikomanagement.jpg\" title=\"Risk management in myPARM\"><img decoding=\"async\" width=\"1187\" height=\"824\" src=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/11\/Risikomanagement.jpg\" alt=\"Risk management in myPARM\" class=\"wp-image-12407\" srcset=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/11\/Risikomanagement.jpg 1187w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/11\/Risikomanagement-980x680.jpg 980w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/11\/Risikomanagement-480x333.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1187px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_6\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-1.jpg\" title=\"BSC Dashboard\"><img decoding=\"async\" width=\"1680\" height=\"944\" src=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-1.jpg\" alt=\"Balanced Scorecard in myPARM - Objectives and KPIs Overview\" class=\"wp-image-10450\" srcset=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-1.jpg 1680w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-1-1280x719.jpg 1280w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-1-980x551.jpg 980w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-1-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1680px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_7\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/products-overview-evaluation.jpg\" title=\"products overview - evaluation\"><img decoding=\"async\" width=\"1585\" height=\"950\" src=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/products-overview-evaluation.jpg\" alt=\"Products overview - evaluation in myPARM BIact\" class=\"wp-image-5745\" srcset=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/products-overview-evaluation.jpg 1585w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/products-overview-evaluation-1280x767.jpg 1280w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/products-overview-evaluation-980x587.jpg 980w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/products-overview-evaluation-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1585px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_8\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/CRM-Overview.jpg\" title=\"CRM - Overview\"><img decoding=\"async\" width=\"1584\" height=\"950\" src=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/CRM-Overview.jpg\" alt=\"CRM - Overview in myPARM BIact\" class=\"wp-image-5737\" srcset=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/CRM-Overview.jpg 1584w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/CRM-Overview-1280x768.jpg 1280w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/CRM-Overview-980x588.jpg 980w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/CRM-Overview-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1584px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_9\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/Measures-and-actions-controlling.jpg\" title=\"Measures and actions controlling\"><img decoding=\"async\" width=\"1584\" height=\"950\" src=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/Measures-and-actions-controlling.jpg\" alt=\"Measures and actions controlling in myPARM BIact\" class=\"wp-image-5740\" srcset=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/Measures-and-actions-controlling.jpg 1584w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/Measures-and-actions-controlling-1280x768.jpg 1280w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/Measures-and-actions-controlling-980x588.jpg 980w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/Measures-and-actions-controlling-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1584px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_10\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/Revenue-by-country.jpg\" title=\"Revenue by country\"><img decoding=\"async\" width=\"1583\" height=\"951\" src=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/Revenue-by-country.jpg\" alt=\"Revenue by country in myPARM BIact\" class=\"wp-image-5749\" srcset=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/Revenue-by-country.jpg 1583w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/Revenue-by-country-1280x769.jpg 1280w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/Revenue-by-country-980x589.jpg 980w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/Revenue-by-country-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1583px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_11\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-MTA.jpg\" title=\"Project status - KPIs + MTA\"><img decoding=\"async\" width=\"1584\" height=\"950\" src=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-MTA.jpg\" alt=\"Project status - KPIs + MTA in myPARM BIact\" class=\"wp-image-5751\" srcset=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-MTA.jpg 1584w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-MTA-1280x768.jpg 1280w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-MTA-980x588.jpg 980w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-MTA-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1584px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_12\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-Alerts.jpg\" title=\"Project status - KPIs + Alerts\"><img decoding=\"async\" width=\"1583\" height=\"949\" src=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-Alerts.jpg\" alt=\"Project status - KPIs + Alerts in myPARM BIact\" class=\"wp-image-5750\" srcset=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-Alerts.jpg 1583w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-Alerts-1280x767.jpg 1280w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-Alerts-980x588.jpg 980w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-Alerts-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1583px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_13\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/Projects-revenue-and-costs.jpg\" title=\"Projects revenue and costs\"><img decoding=\"async\" width=\"1583\" height=\"951\" src=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/Projects-revenue-and-costs.jpg\" alt=\"Projects revenue and costs in myPARM BIact\" class=\"wp-image-5748\" srcset=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/Projects-revenue-and-costs.jpg 1583w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/Projects-revenue-and-costs-1280x769.jpg 1280w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/Projects-revenue-and-costs-980x589.jpg 980w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/Projects-revenue-and-costs-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1583px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_14\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/products-overview.jpg\" title=\"products overview\"><img decoding=\"async\" width=\"1581\" height=\"950\" src=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/products-overview.jpg\" alt=\"Products overview in myPARM BIact\" class=\"wp-image-5747\" srcset=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/products-overview.jpg 1581w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/products-overview-1280x769.jpg 1280w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/products-overview-980x589.jpg 980w, https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/03\/products-overview-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1581px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_row_4 et_pb_row et_block_row\"><div class=\"et_pb_column_4 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"DATATARINANKERRONAN_EDUT\"><\/span>DATATARINANKERRONAN EDUT<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Ymm\u00e4rrett\u00e4vyys:<\/strong> Datatarinankerronnassa tiedot esitet\u00e4\u00e4n yleis\u00f6lle ymm\u00e4rrett\u00e4v\u00e4ll\u00e4 ja helposti l\u00e4hestytt\u00e4v\u00e4ll\u00e4 tavalla. N\u00e4in he voivat saada arvokkaita oivalluksia ja jakaa niit\u00e4.<\/li>\n<li><strong>Tunteisiin vetoaminen:<\/strong> Kertomalla tarinan voit vedota yleis\u00f6n tunteisiin ja saada heid\u00e4t samaistumaan viestiin voimakkaammin.<\/li>\n<li><strong>Helpommin muistettava:<\/strong> Hyv\u00e4 tarina on helpompi muistaa kuin pelk\u00e4t faktat ja numerot.<\/li>\n<li><strong>P\u00e4\u00e4t\u00f6ksenteon tuki:<\/strong> Datatarinankerronta voi auttaa p\u00e4\u00e4t\u00f6ksenteossa tarjoamalla selke\u00e4\u00e4 ja helposti ymm\u00e4rrett\u00e4v\u00e4\u00e4 tietoa. Sen avulla voi esimerkiksi pysy\u00e4 keskusteluissa hyvin keskittyneen\u00e4.<\/li>\n<li><strong>Parempi yhteisty\u00f6:<\/strong> Opettamalla tietoasiantuntijat puhumaan yrityksen muiden sidosryhmien kielt\u00e4, yhteisty\u00f6t\u00e4 voidaan optimoida.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"DATATARINANKERRONNAN_HAASTEET\"><\/span>DATATARINANKERRONNAN HAASTEET<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Aikaa viev\u00e4:<\/strong> Datatarinankerronta voi olla hyvin aikaa viev\u00e4\u00e4, etenkin kun dataa on valmisteltava ja koottava tarinaksi.<\/li>\n<li><strong>Subjektiivinen:<\/strong> T\u00e4ss\u00e4 on aina olemassa riski, ett\u00e4 data tulkitaan subjektiivisesti tarinan ja sen kertojan kautta.<\/li>\n<li><strong>V\u00e4\u00e4ristynyt todellisuus:<\/strong> Korostamalla tiettyj\u00e4 tietoja ja j\u00e4tt\u00e4m\u00e4ll\u00e4 muita tietoja huomiotta on riski, ett\u00e4 todellisuus v\u00e4\u00e4ristyy ja syntyy ep\u00e4t\u00e4ydellinen tai v\u00e4\u00e4r\u00e4 kuva. Sen vuoksi datatarinaa luotaessa on tarkistettava huolellisesti, ovatko ker\u00e4tyt n\u00e4kemykset t\u00e4sm\u00e4llisi\u00e4.<\/li>\n<li><strong>Liikaa dataa:<\/strong> Visuaalisia elementtej\u00e4 tai tietoja voi olla liikaa, mik\u00e4 kiinnitt\u00e4\u00e4 yleis\u00f6n huomion pois t\u00e4rkeimmist\u00e4 asioista. Siksi on t\u00e4rke\u00e4\u00e4 keskitty\u00e4 vain olennaisiin tietoihin.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_5 et_pb_row et_block_row\"><div class=\"et_pb_column_5 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Yhteenveto\"><\/span>Yhteenveto<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Datatarinankerronta on hy\u00f6dyllinen tapa esitt\u00e4\u00e4 tietoja el\u00e4v\u00e4sti ja v\u00e4litt\u00e4\u00e4 selke\u00e4 ja vakuuttava viesti. K\u00e4ytt\u00e4m\u00e4ll\u00e4 visuaalisia elementtej\u00e4 ja hyvin j\u00e4sennelty\u00e4 tarinaa yleis\u00f6 ymm\u00e4rt\u00e4\u00e4 ja muistaa tiedot paremmin. T\u00e4ll\u00e4 tavoin datatarinankerronta voi tukea sinua monella tavalla. <br \/>Business Intelligence -ohjelmistot voivat auttaa sinua luomaan ja muokkaamaan datatarinasi. K\u00e4tev\u00e4t analyysitoiminnot, erilaiset ty\u00f6kalut tietojen visualisointiin sek\u00e4 mahdollisuus luoda omia esitystauluja ja raportteja helpottavat datatarinan kirjoittamista.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_6 et_pb_row et_block_row\"><div class=\"et_pb_column_6 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_9 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Weitere Informationen \u00fcber die Business Intelligence Software myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span>:<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-button--default\" href=\"https:\/\/new-site.parm.com\/myparm-bi\/\" target=\"_blank\">Mehr Infos<\/a><\/div><\/div><div class=\"et_pb_column_7 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_10 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>M\u00f6chten Sie\u200b myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span> in einer Demonstration kennenlernen? Dann vereinbaren Sie gleich einen Termin!<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_1_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_1 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-button--default\" href=\"https:\/\/calendly.com\/parmag\/myparm-biact-webdemo\" target=\"_blank\">Termin vereinbaren<\/a><\/div><\/div><\/div><div class=\"et_pb_row_7 et_pb_row et_block_row\"><div class=\"et_pb_column_8 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><div class=\"shariff shariff-align-flex-end shariff-widget-align-flex-start\" style=\"display:none\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button facebook shariff-nocustomcolor\" style=\"background-color:#4273c8\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fnew-site.parm.com%2Ffi%2Fdata-storytelling-4%2F\" title=\"Bei Facebook teilen\" aria-label=\"Bei Facebook teilen\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\"; 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                                \">\n  <div id=\"sib-form-container\" class=\"sib-form-container\">\n    <div id=\"error-message\" class=\"sib-form-message-panel\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-color:=\"\">\n      <div class=\"sib-form-message-panel__text sib-form-message-panel__text--center\">\n        <svg viewbox=\"0 0 512 512\" class=\"sib-icon sib-notification__icon\">\n          <path d=\"M256 40c118.621 0 216 96.075 216 216 0 119.291-96.61 216-216 216-119.244 0-216-96.562-216-216 0-119.203 96.602-216 216-216m0-32C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm-11.49 120h22.979c6.823 0 12.274 5.682 11.99 12.5l-7 168c-.268 6.428-5.556 11.5-11.99 11.5h-8.979c-6.433 0-11.722-5.073-11.99-11.5l-7-168c-.283-6.818 5.167-12.5 11.99-12.5zM256 340c-15.464 0-28 12.536-28 28s12.536 28 28 28 28-12.536 28-28-12.536-28-28-28z\"\/>\n        <\/svg>\n        <span class=\"sib-form-message-panel__inner-text\">\n Ihre Anmeldung konnte nicht gespeichert werden. 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Bitte sehen Sie in Ihr Postfach und best\u00e4tigen Sie Ihre Anmeldung. Sollte keine Nachricht ankommen, sehen Sie bitte in Ihren Spam-Ordner. Vielen Dank!\n                      <\/span>\n      <\/div>\n    <\/div>\n    <div><\/div>\n    <div id=\"sib-container\" class=\"sib-container--large sib-container--vertical\" style=\"text-align:center; background-color:rgba(27,62,144,1); max-width:1080px; border-radius:3px; border-width:0px; border-color:#C0CCD9; border-style:solid;\">\n      <form id=\"sib-form\" method=\"POST\" action=\"https:\/\/272a17fd.sibforms.com\/serve\/MUIEAOo1vFGWS7d0cvncbnGo6ZIm0MV83UA-ApqLz0GJgUd38j-GsNKlhCPZ1kVJVEGx5yChU7xjEUZEVAhHli4H01njDJsY0TOLof7HNzi7lZJvWMes1-Je1GVxivY9c8XrMzqbTrnQ9SuHnjhsRe5vXL8U5STdopGqk00vm6RWgZiOpVABZMg1kUY8-KjUWzt-Tpk5-zC9XQ2j\" data-type=\"subscription\">\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-form-block\" style=\"font-size:32px; text-align:left; font-weight:700; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:transparent=\"\">\n            <p>Newsletter<\/p>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-form-block\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:transparent=\"\">\n            <div class=\"sib-text-form-block\">\n              <p>Melden Sie sich zu unserem monatlichen Newsletter an und werden Sie \u00fcber Produkte der Parm AG, Neuheiten, Trends im Projektmanagement sowie Angebote und Veranstaltungen informiert.<\/p>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-input sib-form-block\">\n            <div class=\"form__entry entry_block\">\n              <div class=\"form__label-row \">\n\n                <div class=\"entry__field\">\n                  <input class=\"input\" type=\"text\" id=\"EMAIL\" name=\"EMAIL\" autocomplete=\"off\" placeholder=\"EMAIL\" data-required=\"true\" required=\"\">\n                <\/div>\n              <\/div>\n\n              <label class=\"entry__error entry__error--primary\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-color:=\"\">\n              <\/label>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-optin sib-form-block\" data-required=\"true\">\n            <div class=\"form__entry entry_mcq\">\n              <div class=\"form__label-row \">\n                <div class=\"entry__choice\">\n                  <label>\n                    <input type=\"checkbox\" class=\"input_replaced\" value=\"1\" id=\"OPT_IN\" name=\"OPT_IN\" required=\"\">\n                    <span class=\"checkbox checkbox_tick_positive\"><\/span><span style=\"font-size:14px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:transparent=\"\"><p>Ich bin damit einverstanden, dass der Newsletter individuell auf meine Interessen abgestimmt wird. Zu diesem Zweck gestatte ich der Parm AG mein \u00d6ffnungs-, Klick- und Downloadverhalten im Newsetter zu analysieren und ein personenbezogenes Nutzerprofil von mir zu erstellen. Die <a href=\"https:\/\/new-site.parm.com\/datenschutzerklaerung\" target=\"_blank\" rel=\"noopener\">Datenschutzerkl\u00e4rung <\/a>habe ich gelesen und akzeptiere diese. Die Abmeldung vom Newsletter ist jederzeit m\u00f6glich.<\/p><span data-required=\"*\" style=\"display: inline;\" class=\"entry__label entry__label_optin\"><\/span><\/span> <\/label>\n                <\/div>\n              <\/div>\n              <label class=\"entry__error entry__error--primary\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-color:=\"\">\n              <\/label>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"g-recaptcha\" data-sitekey=\"6LdyzNAcAAAAANv3WwEWU18I26AH-2q2CcQ6eQUk\" data-callback=\"invisibleCaptchaCallback\" data-size=\"invisible\" onclick=\"executeCaptcha\"><\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-form-block\" style=\"text-align: left\">\n            <button class=\"sib-form-block__button sib-form-block__button-with-loader\" style=\"font-size:16px; text-align:left; font-weight:700; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-width:0px=\"\" form=\"sib-form\" type=\"submit\">\n              <svg class=\"icon clickable__icon progress-indicator__icon sib-hide-loader-icon\" viewbox=\"0 0 512 512\">\n                <path d=\"M460.116 373.846l-20.823-12.022c-5.541-3.199-7.54-10.159-4.663-15.874 30.137-59.886 28.343-131.652-5.386-189.946-33.641-58.394-94.896-95.833-161.827-99.676C261.028 55.961 256 50.751 256 44.352V20.309c0-6.904 5.808-12.337 12.703-11.982 83.556 4.306 160.163 50.864 202.11 123.677 42.063 72.696 44.079 162.316 6.031 236.832-3.14 6.148-10.75 8.461-16.728 5.01z\"\/>\n              <\/svg>\n ANMELDEN\n            <\/button>\n          <\/div>\n        <\/div>\n\n        <input type=\"text\" name=\"email_address_check\" value=\"\" class=\"input--hidden\">\n        <input type=\"hidden\" name=\"locale\" value=\"de\">\n      <\/form>\n    <\/div>\n  <\/div>\n<\/div>\n<!-- END - We recommend to place the below code where you want the form in your website html -->\n\n<!-- START - We recommend to place the below code in footer or bottom of your website html -->\n<script>\n  window.REQUIRED_CODE_ERROR_MESSAGE = 'W\u00e4hlen Sie bitte einen L\u00e4ndervorwahl aus.';\n  window.LOCALE = 'de';\n  window.EMAIL_INVALID_MESSAGE = window.SMS_INVALID_MESSAGE = \"Die eingegebenen Informationen sind nicht g\u00fcltig. Bitte \u00fcberpr\u00fcfen Sie die Felder und versuchen Sie es erneut.\";\n\n  window.REQUIRED_ERROR_MESSAGE = \"Dieses Feld darf nicht leer sein. \";\n\n  window.GENERIC_INVALID_MESSAGE = \"Die eingegebenen Informationen sind nicht g\u00fcltig. Bitte \u00fcberpr\u00fcfen Sie die Felder und versuchen Sie es erneut.\";\n\n\n\n\n  window.translation = {\n    common: {\n      selectedList: '{quantity} Liste ausgew\u00e4hlt',\n      selectedLists: '{quantity} Listen ausgew\u00e4hlt'\n    }\n  };\n\n  var AUTOHIDE = Boolean(0);\n<\/script>\n<script src=\"https:\/\/sibforms.com\/forms\/end-form\/build\/main.js\"><\/script>\n\n<script src=\"https:\/\/www.google.com\/recaptcha\/api.js?hl=de\"><\/script>\n\n<!-- END - We recommend to place the above code in footer or bottom of your website html -->\n<!-- End Sendinblue Form --><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kuvittele olevasi osa yrityst\u00e4, joka ker\u00e4\u00e4 suuria m\u00e4\u00e4ri\u00e4 tietoa, mutta jolla on vaikeuksia muuttaa sit\u00e4 k\u00e4ytt\u00f6kelpoiseen muotoon. Tai ehk\u00e4 kuulut organisaatioon, joka yritt\u00e4\u00e4 koota monimutkaisia tietoja helposti ymm\u00e4rrett\u00e4v\u00e4\u00e4n muotoon p\u00e4\u00e4t\u00f6ksentekoa varten. Molemmissa tapauksissa datan tarinankerronta voi olla merkitt\u00e4v\u00e4 ratkaisu. Datan tarinankerronta on menetelm\u00e4, jolla tiedot esitet\u00e4\u00e4n havainnollisella tavalla sanoman tai tietyn lopputuloksen v\u00e4litt\u00e4miseksi. Lue Parm AG:n uusin postaus siit\u00e4, miten datan tarinankerronnan avulla data voidaan muuntaa hy\u00f6dylliseksi tiedoksi ja tehd\u00e4 p\u00e4\u00e4t\u00f6ksi\u00e4.<\/p>\n","protected":false},"author":1,"featured_media":15501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,1],"tags":[62,63,608,609],"class_list":["post-15493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bi","category-unkategorisiert","tag-bi","tag-business-intelligence","tag-data-storytelling","tag-daten-praesentieren"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Datan tarinankerronta | Parm AG<\/title>\n<meta name=\"description\" content=\"Datan tarinankerronta on menetelm\u00e4, jolla tiedot esitet\u00e4\u00e4n havainnollisella tavalla sanoman tai tietyn lopputuloksen v\u00e4litt\u00e4miseksi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/new-site.parm.com\/fi\/data-storytelling-4\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data storytelling - presenting data skilfully\" \/>\n<meta property=\"og:description\" content=\"Kuvittele olevasi osa yrityst\u00e4, joka ker\u00e4\u00e4 suuria m\u00e4\u00e4ri\u00e4 tietoa, mutta jolla on vaikeuksia muuttaa sit\u00e4 k\u00e4ytt\u00f6kelpoiseen muotoon. Tai ehk\u00e4 kuulut organisaatioon, joka yritt\u00e4\u00e4 koota monimutkaisia tietoja helposti ymm\u00e4rrett\u00e4v\u00e4\u00e4n muotoon p\u00e4\u00e4t\u00f6ksentekoa varten. Molemmissa tapauksissa datan tarinankerronta voi olla merkitt\u00e4v\u00e4 ratkaisu. Datan tarinankerronta on menetelm\u00e4, jolla tiedot esitet\u00e4\u00e4n havainnollisella tavalla sanoman tai tietyn lopputuloksen v\u00e4litt\u00e4miseksi. Lue Parm AG:n uusin postaus siit\u00e4, miten datan tarinankerronnan avulla data voidaan muuntaa hy\u00f6dylliseksi tiedoksi ja tehd\u00e4 p\u00e4\u00e4t\u00f6ksi\u00e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/new-site.parm.com\/fi\/data-storytelling-4\/\" \/>\n<meta property=\"og:site_name\" content=\"Parm AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/myparm\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-06T10:04:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-02T15:09:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/09\/Post_Dashboard_EN.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1313\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Natascha Schleutker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Data storytelling - presenting data skilfully\" \/>\n<meta name=\"twitter:description\" content=\"Kuvittele olevasi osa yrityst\u00e4, joka ker\u00e4\u00e4 suuria m\u00e4\u00e4ri\u00e4 tietoa, mutta jolla on vaikeuksia muuttaa sit\u00e4 k\u00e4ytt\u00f6kelpoiseen muotoon. 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