{"id":6398,"date":"2022-06-01T07:30:36","date_gmt":"2022-06-01T05:30:36","guid":{"rendered":"https:\/\/parm.com\/?p=6398"},"modified":"2026-03-02T16:07:23","modified_gmt":"2026-03-02T15:07:23","slug":"data-driven-sales-2","status":"publish","type":"post","link":"https:\/\/new-site.parm.com\/en\/data-driven-sales-2\/","title":{"rendered":"Data-Driven Sales"},"content":{"rendered":"\n

Sales 4.0<\/h1>\n

How data-driven sales helps you to become more successful.<\/span><\/p>\n<\/div><\/div><\/div><\/div>

\"Business<\/span><\/div><\/div><\/div>

How well do you know your customers and their needs? Traditionally, sales depends upon on high performing employees who use their intuition and experience to win new customers and retain existing ones. Today, however, almost all companies collect extensive customer data that can also be used for sales. Data-driven sales technologies are changing the way sales teams think and work. Data can be used to create a better understanding of customers, develop optimal actions and decide on the right sales strategy. The \u201eGartner Future of Sales 2025<\/a>\u201d shows that 60% of B2B sales organisations will move from experience- and intuition-based selling to data-driven selling by 2025. This shift in thinking is necessary because, according to the same report, 80% of all sales interactions will be digital by that time.<\/p>\n<\/div><\/div><\/div><\/div>

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