{"id":4553,"date":"2022-03-16T14:49:11","date_gmt":"2022-03-16T13:49:11","guid":{"rendered":"https:\/\/parm.com\/?p=4553"},"modified":"2026-03-02T16:06:53","modified_gmt":"2026-03-02T15:06:53","slug":"project-management-abc-d-like-design-thinking-2","status":"publish","type":"post","link":"https:\/\/new-site.parm.com\/en\/project-management-abc-d-like-design-thinking-2\/","title":{"rendered":"Project Management ABC: D for Design Thinking"},"content":{"rendered":"\n

Design Thinking<\/h1>\n

What is design thinking and how can this method help you to develop innovative, customer-oriented ideas in project management?
<\/span><\/p>\n<\/div><\/div><\/div><\/div>

\"Project<\/span><\/div><\/div><\/div>

Have you ever been in the situation where a great new product with innovative features has been developed in a company where you worked? Have you also experienced how such a product turned out to be a flop after its market launch because customers had no need for the product?
Then design thinking could be a way for you to ensure that your next development is an absolute sales hit.<\/p>\n

Design thinking is a systematic approach to complex problems and for the development of new ideas. In contrast to many other methods, design thinking follows a customer-centric approach. In this way, concepts can be developed which, after weighing up cost-effectiveness, feasibility and desirability, represent a superior solution from the customer's point of view.<\/p>\n

The method was founded by the Stanford professor Larry Leifer, the computer scientist Terry Winograd (Larry Page's trainer) and David Kelley (founder of the innovation agency IDEO) and is based on the intuitive working methods of designers.<\/p>\n<\/div><\/div>

>>Design thinking is a way to develop truly innovative ideas that are not only implementable and make economic sense, but also solve important problems for your customers.<<<\/em><\/p>\n<\/div><\/div><\/div><\/div>

\n
\n<\/span><\/div>\n