{"id":21216,"date":"2023-06-14T07:41:47","date_gmt":"2023-06-14T05:41:47","guid":{"rendered":"https:\/\/parm.com\/?p=21216"},"modified":"2026-03-02T16:09:55","modified_gmt":"2026-03-02T15:09:55","slug":"the-bcg-matrix-in-project-management-2","status":"publish","type":"post","link":"https:\/\/new-site.parm.com\/en\/the-bcg-matrix-in-project-management-2\/","title":{"rendered":"The BCG Matrix in Project Management"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>The 60s &#8211; a time of social change and upheaval, where hippies dreamed of &#8220;love and peace,&#8221; astronauts set foot on the moon for the first time, and the Beatles as well as rock &#8216;n&#8217; roll dominated the charts. But it was also a time when the Boston Consulting Group developed an innovative idea for managing companies that remains a crucial tool up to this day. While many former hippies now enjoy their well-deserved retirement, the BCG matrix is still used to evaluate products and projects as well as to optimize resource utilization. Parm AG explains how portfolio analysis with the BCG matrix works.<\/p>\n","protected":false},"author":1,"featured_media":21233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[913,914,995],"class_list":["post-21216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project-management","tag-bcg-matrix","tag-projektpriorisierung","tag-projektpriorisierung-en-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The BCG Matrix in Project Management | Parm AG<\/title>\n<meta name=\"description\" content=\"How to use the BCG matrix to evaluate products and projects, prioritize them, and optimize resource utilization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/new-site.parm.com\/en\/the-bcg-matrix-in-project-management-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The BCG Matrix in Project Management\" \/>\n<meta property=\"og:description\" content=\"The 60s - a time of social change and upheaval, where hippies dreamed of &quot;love and peace,&quot; astronauts set foot on the moon for the first time, and the Beatles as well as rock &#039;n&#039; roll dominated the charts. But it was also a time when the Boston Consulting Group developed an innovative idea for managing companies that remains a crucial tool up to this day. While many former hippies now enjoy their well-deserved retirement, the BCG matrix is still used to evaluate products and projects as well as to optimize resource utilization. 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But it was also a time when the Boston Consulting Group developed an innovative idea for managing companies that remains a crucial tool up to this day. While many former hippies now enjoy their well-deserved retirement, the BCG matrix is still used to evaluate products and projects as well as to optimize resource utilization. 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